Despite the proliferation of new technologies, broadcast television will continue to play a defining role in the future of communications. As we meet the challenges of new technologies and increasing competition, we know that our success will be driven by our strong broadcast television business - our programming and our brand.

Distinctive Australian programming defines our business. We are acknowledged as the leader in the production of Australian programming. Today, Seven is one of the most recognised brands in Australia.

We are committed to a major presence in Australian life - an involvement extending beyond television and encompassing major events of national importance.

We commit our company to major projects of community importance – through Telethon in Perth and the Good Friday Appeal in Melbourne, and our ongoing support of the National Breast Cancer Foundation, the Red Cross and the Salvation Army.

These values also drive our involvement in other leading events such as our partnerships with major stage productions, major events such as Moomba in Melbourne, Christmas Pageants in Adelaide and Perth, Skyworks in Perth and our sponsorships of the National Gallery of Australia, the Adelaide Festival Centre, and major theatrical, music and artistic events.

These long-term relationships allow us to build our link with all Australians beyond our production of television programmes. By further developing what is already an extraordinary connection with Australians on television, delivering the right programming, creating major events and developing our brand, we will continue to be one of Australia's best known and highly regarded communications companies.